Portfolio

When a longstanding brand launches a new product, it's an opportunity to create a voice from scratch, while nodding to the familiar. I led messaging direction and copywriting for this branding exploration for The Wall Street Journal's "WSJ Women Network" as part of The Box agency. *Branding Work*

Ordering out or cooking in, food just goes better with Coke. I’m proud to be part of the team that brought Real Recipes to life, focusing on the emotional moments people have with food to reveal the “real recipe”: moments that matter + meal + Coke. Done with StudioX and OpenX Studios. *Video Scripts, Storyboards, Digital*

Sprite revamped the Obey Your Thirst campaign and I was tasked with writing original audio scripts to grab Gen Z audience attention via podcasts and radio. Hearing them come to life in production was a dream. Check out the final scripts. *Audio Scripts*

Gold Peak is ready to own golden hour in its social media roll out. I worked with the StudioX team that made sure the internet chose a Gold Brew over a Cold Brew with short video and static content for paid and organic social. *Social Campaigns*

How do you turn clothes into an aspiration? I worked with the fashion house’s design team to craft hundreds of emails doing just that. *emails*

ADT joined forced with invisiWear, a women's safety accessories company, and is ready to make the world a safer place one bracelet at a time. I led strategic concepting and copywriting for a 360 campaign including paid social, TV commercials, and OOH while at Bear In The Hall. *Branding, 360 Campaign Pitch, OOH*

Blue is ADT's new DIY home security line of doorbell cameras and more. My design partner and I led a social media identity umbrella named Hi, Tech! for Blue, giving a younger personality to ADT's main social media presence. *Social, Branding*

The Coca-Cola Company asked global WPPx Open X agencies to submit big ideas for a campaign based on product packaging that would grab Gen Z attention. I spearheaded the "Wanta Era", which was chosen for Studio X NYC's submission. *Ideation*

A new media vertical made specifically for cybersecurity executives needs a new campaign to bring it to life. I led copy direction for three campaign concepts as part of creative agency The Box. *Branding, Print, OOH*

Check out our Echo Award-winning Super Bowl 2020 campaign for ADT Security. Did you know crime goes down during the big game? We used this insight to create fun TV ads with the Scott Brothers to promote the Super Bowl itself, to make the world a safer place. *Digital, Video*

Landmarks about food? Foodmarks. I worked on a team collaborating to bring the global experience of Foodmarks to life in the U.S. across in OOH, social, and more at StudioX, part of WPP OpenX. *OOH, Digital*